Google Ads Agency

Google Ads Agency in Germany

Win intent where it matters most: the exact moment people search. This collection outlines our approach to strategy, setup, optimisation and scale across Search, Shopping, Display and Video. For the broader go-to-market context, see Marketing & Sales and our cross-channel guide Online Advertising.

We focus on profitable demand capture via relevant queries, then expand with Performance Max, Display reach and YouTube. Clean tracking, sound account architecture and creative testing power a continuous learn-and-improve loopβ€”lifting reach, lowering CPA and increasing ROAS.

How We Work

  1. Account audit & diagnostics. Structure, match types, negatives, quality signals, search term insights and budget split.
  2. Keyword & intent strategy. Clear roles for brand, generic, competitor and DSA/PMAX; guardrails per funnel stage.
  3. Ads & assets. High-relevance RSAs, sitelinks, callouts and structured snippets aligned to user intent.
  4. Bidding & pacing. Target CPA/ROAS, seasonal adjustments and budget corridors with outcome targets.
  5. Tracking & measurement. Consistent conversion events and UTM governance for transparent performance reads.
  6. Test & learn. Planned A/B tests on messaging, audiences, landing experiences and offers with decisive reporting.

Ad Formats & Placements

  • Search campaigns: precision text ads for high-intent queries and predictable lead/revenue goals.
  • Shopping & Performance Max: visual listings with price, image and ratings; feed excellence explained in Google Merchant Center.
  • Display: prospecting, reach and remarketing with responsive creatives and brand-safety controls.
  • Video (YouTube): In-Stream, In-Feed and Shorts to build awareness and consideration β€” see YouTube Ads.
  • Local & App: store visits, bookings and app installs across Google’s inventory.

Quality, Relevance & Landing Experience

Quality Score drives auction outcomes. We align ad messaging with search intent, add proof points, improve speed and clarity of CTAs, and continuously test headlines, hero sections, forms and trust elements to lift conversion rate.

Omnichannel Extensions

Google Ads performs best alongside strong social creative. Depending on goals, we orchestrate platform-specific plays for reach, demand creation and re-engagement: Instagram Advertising, Facebook Ads, Pinterest Advertising, TikTok Advertising, X Ads.

Benefits with Salestudia

  • Predictable visibility: fast market entry, controlled tests and scalable winning setups.
  • Precise targeting: intent, geo, device, demographics and first-party signals working together.
  • Measurable ROI: full attribution from click to revenue with clear, executive-ready insights.
  • Quality at scale: growth without eroding unit economics thanks to structured pacing.

Get Started

Whether launching from scratch or relaunching an existing account, we combine strategy, clean setup and continuous optimisation to build a Google Ads engine that compounds over time. Explore more at Online Advertising, see the business-wide perspective in Marketing & Sales, and visit salestudia.com for updates and resources.